Social Media

In the age of scrollable visuals, captions are often underestimated. But a strong caption can make the difference between a […]

Creators often blame “the algorithm” for poor engagement—but how much do we actually understand it? Social media algorithms are not

In a digital world, public relations crises unfold—and escalate—on social media. Whether it’s a customer complaint, product recall, or viral

Have you ever noticed people who always view your stories but never interact? Welcome to the world of silent story

Social media is no longer just about broadcasting to the masses—it’s about building micro-communities. These are small, tightly focused online